For independent loan officers and mortgage brokers

The lead that shows up ready.

AI-powered borrower education on your branded page.

KnowMyLoan gives potential borrowers a non-bias AI read of their Loan Estimate on your branded page. They get clarity, and with their okay you get the lead, the AI read, and consent to reach out. That lead is yours, on your page, and it is never shared or sold.

First 100 early adopter seats. $99 setup and $199 a month, locked for the life of the seat.

Watch it work

This is how a lead takes shape on your page.

Watch what a borrower sees on your branded page, and what lands in your dashboard when they opt in.

Lead quality

This is what ready looks like.

A borrower who uploads a Loan Estimate has already applied somewhere, and they are deciding right now. They just read their own breakdown, they are curious and in process, and they chose to hear from you. You meet them at the exact moment they are weighing what to do.

In-market

Has an LE. Comparing options.

In context

Their estimate plus the scenario they fill out themselves: program, purpose, credit range, property type, and state.

Opted in

Consent captured; they asked to hear from you.

Engaged on arrival

Auto talking points based on where their fees and their rate land against the typical range.

Yours alone

The lead is yours, on your page. It is never shared with another loan officer and it is never sold.

The borrower experience

What a potential borrower sees.

A potential borrower uploads their Loan Estimate on your branded page and gets a plain-English breakdown of every cost. Lender fees are benchmarked against public HMDA data. Their rate is read against OBMMI daily rate-lock data, adjusted with the same loan-level pricing adjustments (LLPAs) the market applies and a stated margin assumption, tuned to their scenario. Borrowers can see how every number was reached. No sign-up, and nothing is shared with you until they choose to.

Sample report
Total closing costs
$11,679
$304,000 loan · 30-year fixed · your rate 6.58%
What the lender controlsVaries by lender$4,500
What you can shop forYou can shop$2,410
Set no matter whatFixed$4,769
LowerYour fees · public market rangeYour fees · market rangeHigher

Lender fees benchmarked against public HMDA data, which is what lenders reported on comparable loans.

LowerYour rate (6.58%) · public market rangeYour rate · market rangeHigher

Rate read against OBMMI daily rate-lock data, adjusted with the same loan-level pricing adjustments the market applies, tuned to their scenario.

Borrowers can see how every number was reached.

An educational estimate generated by AI from public data. Not a quote, offer, or guarantee.

Try the borrower experience

Walk through the exact report on a sample Loan Estimate. Nothing is created or shared.

How it works

Three steps. No rate quoting.

Your own branded page

you.knowmyloan.com, set up with your name, NMLS, and sponsoring brokerage or lender in the disclosures.

Borrowers upload their Loan Estimate

Share your link or QR code. They upload on your site with no sign-up.

A non-bias read, and the lead in your dashboard

AI reads their estimate against public market data and shows how every number was reached. Borrowers can check the work. That transparency earns their trust, and you get the lead the moment they opt in.

The platform is descriptive. It reads the borrower's own estimate against public market data and never quotes rates, makes offers, or gives advice. The licensed advice always stays with you.

What's included

A lead only shows up after somebody visits your page.

Your seat ships with the marketing that sends them there, prefilled with your name and your page.

Branded page tool

Your own you.knowmyloan.com with the rate and fee read on every Loan Estimate. Your name, NMLS, and sponsoring brokerage in the disclosures.

Lead dashboard

Every borrower who opts in shows up with their estimate, the AI read, files, and consent record, ready to call.

Growth Hub

Your marketing kit, ready on day one.

Model marketing materials, ready the day your seat activates. Every template is editable, and you are responsible for your own advertising compliance.

Straight from the Grow tab

Story templates from a live seat's Growth Hub, prefilled with the demo broker's name and page link. Yours render with your name, your page, and your QR kit.

Story template with fee and rate scales: Where do your rate and fees actually sitStory template: AI explains every line in plain English, send me a DMStory template: Your Loan Estimate, explained and graded by AI against real market data.Story template: Get yours read, and then let's talk if you want.

Outreach DM · Prefilled

It's a no-pressure way for your clients to feel confident about their loan costs before they sign.

Jordan Demo · NMLS #000000 · Equal Housing Opportunity

QR kit · Printable

jdemo.knowmyloan.com

Use it on flyers, business cards, signage, and open-house leave-behinds.

Yours renders with your page and your handle.

New lead

Avery S.

avery•••@gmail.com

Loan Estimate attachedAI read readyConsent recorded

Also included: ready-to-post story templates, a branded share link and printable QR kit, and model post scripts for local Facebook groups and Nextdoor.

Your dashboard

Walk into every call already knowing where you can help.

The dashboard does the pre-work. Every lead opens with the scenario they filled out, the fee and rate read, and talking points already written, so you are fully prepped before the first contact.

  • Opportunity surfaced
    Where your leads' fees and their rate land against the typical range.
  • Lead detail with AI read
    Every lead opens with the fee and rate read against public benchmarks, plus auto-generated talking points about where their fees and their rate land against the typical range.
  • Speed to lead
    New leads land in real time with the estimate, consent record, and the borrower's preferred channel already attached.
knowmyloan.com/broker
Above the typical range
3 of 11
Opt-ins this month whose fees and rate land above range.
Speed to lead
2h 14m
Median time from opt-in to your first contact.
Funnel
Reads42
Opt-ins11
Contacted7
Closed2
Needs a call
  • Maya Chen
    Lender fees above the typical range. Opted in 2h ago.
    Call
  • Diego Alvarez
    Rate above the typical range for their scenario. 6h ago.
    Call
Illustration with sample data.
Pricing

A year of a seat is generally covered by a single closed loan.

Seats are available nationally and priced per seat. Early adopter pricing locks in for the life of the seat.

Early adopter

Early adopter seat

$199/seat/mo
$99 one-time setup. Price locked for the life of the seat.
  • Branded page and lead dashboard
  • Growth Hub: scripts, link, QR
  • All future features included
  • Cancel anytime

After the first 100 seats fill, the price is $249 a seat per month.

That lead is yours, and it is never shared or sold.

Branch and team pricing

Per seat, by team size. Setup: $99 plus $25 per seat. Early adopter pricing applies to individual seats only.

During early access, individual seats are the best deal. Branch pricing takes over after the first 100 seats fill.

2–5 seats
$229/seat/mo
6–10 seats
$209/seat/mo
11–25 seats
$189/seat/mo
26+ seats
Custom
FAQ

Common questions

How does it work?

You get a branded page at you.knowmyloan.com. You share the link or QR code with prospects. They upload their Loan Estimate; our AI reads it against public market data and gives them a plain-English read of their rate and lender fees. Lender fees are benchmarked against public HMDA data, what lenders reported on comparable loans. The rate is read against OBMMI daily rate-lock data, the rates lenders actually locked. When they opt in, the lead lands in your dashboard with their file, the read, and consent attached.

What does my borrower actually see?

A plain-English breakdown of their own Loan Estimate: every fee explained, grouped by who controls it, with their costs and rate placed against public market data. They can view it free with no sign-up, and they choose whether to ask you to review it. Try it on the demo page.

Is it compliant? Who is the advice coming from?

The platform is descriptive. It reads the borrower's own estimate against public benchmarks and does not give advice, quote rates, make offers, or compare specific lenders. Your name, NMLS, and sponsoring brokerage or lender appear in the disclosures.

What about licensing across states?

A loan officer serves borrowers in the states they're licensed in. That's on you. There is no platform-side state gate; seats are national. KnowMyLoan makes no claims about any subscriber's licensing. You are responsible for determining which leads you can work based on your own licenses.

What do I get for the seat?

Your branded page, lead dashboard, and the Growth Hub (scripts, branded link, printable QR code). Every seat includes everything; there are no tiered features.

Can I cancel anytime?

Yes. Month-to-month. Early adopter pricing locks in for the life of the seat as long as it stays active.

Reserve your seat

Reserve your seat

Just the essentials. We'll review and follow up by email with next steps. Nothing is charged or provisioned today.

Seats are governed by the Seat Agreement, which you accept at checkout.

For branch seats, each loan officer's name and NMLS ID are collected after approval, before seats go live.

First initial + last name, as it appears on your NMLS license. Your page goes live at your-handle.knowmyloan.com.

The lead is yours, on your page, never shared or sold.

We review and follow up. Nothing is charged today.

Be the second opinion they ask for.

First 100 early adopter seats. $99 setup and $199 a month, locked for the life of the seat.